My Story

    Combining years of production and fashion design experience and an interest in sustainability, Hannah decided to create a brand that draws together what matters to her: quality and production, centring around a more sustainable and considered take on “conscious fashion”. 
 Investing in quality, not quantity.  

At Francine, there is no compromise on the quality of the natural raw materials we use. Carefully curating timeless seasonal drops, starting off with one product: the trench coat.       

Providing a means for personal expression; customisable attributes to every style,  to create an individual product and journey for our clients. A made-to- order manufacturing model to reduce waste, lower emissions and moving away from over production and consumption. All garments are available on a pre-order basis, with a 4-6 week lead time, depending on the style.

Be sure they are worth the wait.